Berkley Juke Lure
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

Features:

• Crank it, Twitch it even Troll it for ultra-unique actions
• Highly versatile bait entices strikes
• Flat baitfish profile for maximum Flash & Roll
• Long-distance Castability
• Designed to burn over shallow water
• Shallow water jerk bait
• Versatile -- twitch, jerk, pause, rip, burn and standard retrieves
• Suspending jerkbait with long-distance castability
• Coffin shaped bill allows maximum darting action and side flash with minimal rod movement